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Pulp and Paper Industry Trends
The year 2015 saw worldwide demand for graphic paper decline for the first time ever, and the fall in demand for these products in North America and Europe over the past five years has been more pronounced than even the most pessimistic forecasts.
But the paper and forest-products industry as a whole is growing, albeit at a slower pace than before, as other products are filling the gap left by the shrinking graphic-paper market. Packaging is growing all over the world, along with tissue papers, and pulp for hygiene products. Although a relatively small market as yet, pulp for textile applications is growing. And a broad search for new applications and uses for wood and its components is taking place in numerous labs and development centres. The paper and forest-products industry is not disappearing—far from it. But it is changing, morphing, and developing. We would argue that the industry is going through the most substantial transformation it has seen in many decades.